Building Trust – The Golden Bullet in Five Steps

trust golden bulletTrust is widely considered to be at a low ebb today.  Depending on whose polls and research you consider, employees’ trust of their bosses and their organization’s management ranges from a low of 7% to a high of 49%.  Trust of corporate leaders by the consuming public has plummeted.  The 2013 Edelman Trust Barometer, an annual survey of 31,000 people in 26 countries, shows trust of corporate leaders to tell the truth at a sobering 18%, and consumer trust of their organizations correspondingly low. Continue reading