Creating the Best Personal ‘Brand’

Creating the Best Personal ‘Brand’It’s the new ‘hot topic’ – how to create a brand for yourself.  Dozens of articles have been written about it, even in such august publications as Forbes.  Some of the advice out there isn’t bad, but in general, it has one major flaw: it focuses on how to get yourself noticed, not how to assure that you are what you’re selling. Continue reading